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Russell Ruffin's
Media Training Sessions |
Media Relations has become one of the single greatest challenges
facing Law Enforcement in America.
With every major news event from the September 11th Terrorist
Attacks to DC Sniper Case, Law Enforcement Officers are faced
with the difficult and added burden of disseminating timely and
critical information to the public. Whether you are facing the
Television news cameras daily or dealing with printed press
releases, the public is turning to you now, more than ever.
Each of our Media Seminars is conducted by
Emmy Award Winning Network Television News
Veteran Russell Ruffin, who has covered everything from murder
trials to Presidential Campaigns. Ruffin also organized and
produced "Crimewatch" and "CrimeStoppers" for television. Today
he consults with Fortune 500 Companies and Police Departments to
maximize integrity, confidence and pride.
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This
exclusive training course, taught by working news reporters,
will help you not only develop and refine your communications
skills, but also leave you with a better understanding of the
needs of the media. If your responsibilities include the
management and distribution of information to the public, this
course will help you recognize your weak points and build on
your strong points. From body language to choice of words and
phrases, you may be sending the wrong message to the media and
the public. During the program we will turn the news cameras on
you and ask tough questions to see how well you are prepared.
The videotapes of your performance will then be critiqued.
Watch
videotape examples of Good and Bad media relations. Our
clips will include TV news soundbites that should NEVER have
gotten on the air. You will be asked to give examples of how
you could have handled the situation better.
You
will learn how to overcome Ambush Journalist, deal
with Tabloid News and to safely disarm "Investigative"
Reporters. You will discover how to become an effect
resource or "expert" for the media, elevating you to a
prestigious position that will empower you to not only pitch
your own stories but routinely present yourself in a more
credible position.
This
program will also help you deal more effectively with the
dissemination of "sensitive" and timely facts when both the
public and the media have an interest in the information.
The
program is conducted by Emmy Award Winning working news
reporters. |
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Seminar
Prices:
2 Day Seminar: $295
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2-Day
Seminars - $295
To Register or
for Hotel Information
click on the seminar city or date below |
Full refund for cancellations up
to 14 days prior to seminar. 50% refund within 14
days.
Unable to make refunds for cancellations 7 days
before seminar.
CLASS CAPACITY
We can only accept a maximum of 25 participants
per class.
If you have difficulty registering on-line, or if our system is
down for maintenance, just call us and
we'll register you on the phone:
303-470-0716 |
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Includes
Video Simulated Disaster and
